Debbie Millman the President of the design divison of an international design consultancy, Sterling Brands. She has been there for fourteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Debbie is President of the AIGA, the professional association for design.
Design Matters is a weekly talk radio show that is provided on the internet. Debbie Millman is the one in charge and she has done many interviews with designers such as Stephen Sagmeister, Chipp Kid, Jakob Trollback and many others.
I choose to listen to the interview between Debbie and Tim Brown, the CEO of IDEO. He speaks regularly on the value of design thinking and innovation to business and design audiences around the world. The interview begins by Tim talking about how he ended up getting into industrial design and he said that LEGO is one of the reasons he got into design. You learn by making and are able to explore as a yound child. He said that IDEO began as more of a traditional company and they have grown a lot. Even though they have grown, they have taken design thinking and applied it in different ways without being managment consultants. When they were working with Amtrak they questioned them and gave them an expierence strategy to help them think about more then just the seats people were going to be sitting in but rather the journy.
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