Morris Fuller Benton

Morris Fuller Benton began working at the company his father established, American Type Founders, in 1896. Benton was the chief type designer from 1900-1937 at ATF. He created over 200 typefaces which include many extensions of the type families.

He designed a great many typefaces, ranging from renewals of historical originals, such as Garamond and Bodoni, to new faces such as Goudy and Cheltenham, to bold and original designs such as Hobo, Stymie, and Broadway.








In addition, his “gothics” such as Franklin Gothic and Alternate Gothic are much more similar to modern sans-serif fonts such as Helvetica than the crude, grotesque versions of his contemporaries.



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