Update on Speech info...

I had changed my speech after the first class but did not upload my new information...The First Promotional Message on the Edison Phonograph

_ Who is speaking? Len Spencer

_ Why was/is the speech important to society? The speech was important to society because it was the first machine ever invented that could record and replay anything. Speeches, musics, plays and other forms of information and entertainment could be heard worldwide and by anyone.

_ Why do you feel in is important or interesting? The speech is interesting because it is the first time that people could stay in their homes and still experience entertainment that was coming from some sort of machine. They did not have to have a live band playing and they did not have to provide the entertainment.

_ What is the emotion, mood, tone, personality, feeling of the speech? It has a classic feeling and is promotional yet it is modern in the sense that it is a new invention for the time period.

_ What is intonation, emphasis, what is loud, stressed, or soft. Where are there pauses... The is filled with confidence and makes the listener believe every word. He puts emphasis on certain words to get the point across. There are not very many soft words in the speech which helps with the promotional aspect.

_ What do you FEEL should be loud or soft, long pause or ruhed? "the great wizard of the new world, My voice is the clearest, smoothest and most natural, I am a genuine Edison phonograph, Ask the dealer." are all emphasized and show feel loud or paused.

_ Is there a call to action? When listening to it what are key/emphasized words? "the great wizard of the new world, My voice is the clearest, smoothest and most natural, I am a genuine Edison phonograph, Ask the dealer." Also I want to stress how he always says I am and I can

_ How does it make you feel? This speech gives me a classic yet modern feeling.

_ How do imagine that the audience felt? They feel inspired and in awe that this is a machine talking.

_ Could there be another interpretation of the speech? It could be thought of as playful and funny because of how he says his words and that he is a man talking as a machine.

Journal 14

What inspired me the most this semester? That is such a hard question to answer because there have been many different designers, artists, and articles that have inspired me. Watching all of the videos on TED have helped me learn a lot about designing and what other designers do to solve their problems. At times it is confusing though because one person will say something that helps them while the other will completely disagree with it.

I think the project that inspired me the most was this last one. The speech project made me pick something that had a history behind it and had been a part of a large impact on others lives. The phonograph was a major invention at the time and had changed the way many people lived. Before it there was no way that someone could be recorded and played over and over again. I picked the speech based on those reasons and knew that I wouldn't mind listening to it over and over again. The research that was put into creating a motion of the speech also inspired me. Browsing through youtube trying to find type animations was very beneficial. There are many of them that use the same technique and do not very much in their transitions. My goal was to create a motion that was consistent but used transitions that were unique and fit with the overall tone.

I learned a lot while working on project 4 and do believe that it was because we had to do so much research on other designers and motions. If I really do want to become a designer I have to first find the concept, mood, and tone that I want to depict. I have to stick with it and make it work. Their work inspired me and I realized that if I really do want to become a designer I need to push myself harder. That is what I did for the "cursed" speech.

On Laws that Choke Creativity

Larry Lessig quotes and gives information on how laws are holding us back as designers. Most significant thing to recognize is that the internet is recreating the read write Suza was talking about. Digital technology can help revive what he had talked to congress about. We are able to celebrate people and for the love of what they are doing and not just because they have to do it. As designers we are able to recreate and mix things together to make something that we want.

People taking and recreating to say something that they want to get across. He does not focus on people "stealing" songs or images but using those things to advance our creativity and speak. He says it is what we are and how we think.

Now the architecture of copyright thinks that we are stealing and copying. There is a growing extrimism with the law and use of the technology's. The economy of influence and policy makers will not understand and the solution is a private solution to legalize what it is like to be young again. There need to be two changes, artists and creators embrace the idea that their work be made available more freely and the business that are building out the read write culture to enable it. That way the content of free culture can grow.

Journal 12

Paula Scher stood out to me the most out of the three designers that I watched. She said that after 34 years she still gets excited once she finally grasps her thought and then treats the type as a sculpture. She did a lot of work for Shakespeare in the Park and took a different spin on the idea. A European designer said that she was the first one to create an American Shakespeare poster.

One thing that really surprised me was that she said she operates on instincts. She will try to make an idea one or two times and if she is not happy with it, she said that it can't be done. We are taught to make many variations of the design and refine, refine, refine. Her work looks great but part of me wants to think that it could be even better if she would do my process. I know that my stuff changes drastically from the beginning to the final product.

David Carson gives many important tips but the thing that really hit me and I though related to the Speech in Motion project was, "the starting point is interpreting something, don't try to make it look pretty, try to understand what you just read." This relates to nearly everything we have to do as a graphic designer. What is the point in making a great poster that is beautiful and eye catching if it has nothing to do with the article, group, or company?

Another point that he made dealt with how everything we do now is on the computer. He said that he would not want to work for or with someone that did not allow him to put his personality into the piece he was creating.

The last designer I watched was Sagmeister. He had a very different view and it was almost depressing and not as inspiring but this could just be because of his views. At the end of the interview he said that you have to live in the now, keeping a diary supports personal development, complaining is silly, dreams are meaningless, and that everyone thinks they are liked. The last couple seem very negative and I like to keep a positive view on life so maybe that is what struck me wrong.

I do think he made a strong point when he says that worrying solves nothing. Seeing that my external hard drive crashed on me a couple days ago and it is almost the end of the year, I was freaking out. I figured out that by doing so, I just cause myself more stress and I do not need that. He also said that he has to "make himself jump over the wall" and push himself to the limits or towards something he would be afraid to try. I think I am going to try to start trying this approach and see what happens to my work...

Experimentation with After Effects...

So this is a little messy but I am just trying to get the hang of working with the camera...Still having some trouble figuring it out and am looking for advice to make it look smoother!

Journal 11

Debbie Millman the President of the design divison of an international design consultancy, Sterling Brands. She has been there for fourteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Debbie is President of the AIGA, the professional association for design.

Design Matters is a weekly talk radio show that is provided on the internet. Debbie Millman is the one in charge and she has done many interviews with designers such as Stephen Sagmeister, Chipp Kid, Jakob Trollback and many others.

I choose to listen to the interview between Debbie and Tim Brown, the CEO of IDEO. He speaks regularly on the value of design thinking and innovation to business and design audiences around the world. The interview begins by Tim talking about how he ended up getting into industrial design and he said that LEGO is one of the reasons he got into design. You learn by making and are able to explore as a yound child. He said that IDEO began as more of a traditional company and they have grown a lot. Even though they have grown, they have taken design thinking and applied it in different ways without being managment consultants. When they were working with Amtrak they questioned them and gave them an expierence strategy to help them think about more then just the seats people were going to be sitting in but rather the journy.

Journal 10

The GOOD website was very informational and helped inspire me a lot. A lot of the videos looked familiar and even though I thought they were very helpful it was kinda hard to put them with the motion we are creating. They were basically info-graphics for the most part and with those the content is more important to recognize the design. The differences that I did see between the info-graphics videos and the type based ones was the transitions that they went through from scene to scene The typographic videos demonstrated the importance of using imagery when necessary and how it related to the words in a cleaner and smoother transition. The info-graphics were very fast and choppy in many parts.